Esther Labi: Avoid Wrecking Your Expensive Swimwear With Simple Care And Washing Hacks

June 21, 2024

According to Esther Labi, Australia’s Bra Whisperer, swimwear is very susceptible to chlorine, sweat and sunscreen damage and can easily lose its shape, shine or colour if not washed and dried correctly.

Esther Labi, Australia’s Bra Whisperer and owner of Storm in a D Cup, is encouraging women who are about to embark on a holiday where there is some sunshine or a chlorinated pool to make sure they take good care of their swimsuit to get the most out of it.

“Three out of five customers are buying swimwear to use overseas. They are heading north these school holidays, as far north as they can get – plenty of them are off on European vacations and cruise holidays to get a dose of Vitamin Sea,” Labi said.

“Others are holidaying in parts of Queensland or Asia. So many people are buying swimwear at the moment, I thought it would be a good time to remind people about the importance of washing and drying your swimsuit correctly to get some good usage out of it.”

She has outlined some tips on how to take care of a swimsuit.

“Properly washing your swimwear can extend its lifespan and keep it looking fresh,” Labi said.

Always rinse after use

“As soon as possible after swimming, rinse your swimwear in cold, fresh water. This helps remove chlorine, salt, sand and sunscreen, which can damage the fabric,” Labi said.

“If there is a shower at the beach or pool, use it. Leftover chemicals like chlorine will eventually disintegrate the lycra in swimsuits. Chlorine and heat are a bad combination, so make sure you rinse especially after a hot tub, or heated pool.

“If you want to swim laps, for example, in an indoor heated pool make sure you look for chlorine resistant swimwear. These are made with less lycra than ‘fashion’ swimwear and the fabric can withstand vigorous use. Essentially they are built for rigorous utility and style.

“There is so much demand for this type of swimwear that we have created a special category of swimwear products at Storm in a D Cup.”

Hand wash at home

“If you can’t rinse off after a swim, always handwash your swimwear when you get home. Fill a sink or basin with cool water and use a small amount of gentle detergent designed for delicate fabrics or swimwear. Avoid using regular laundry detergent, which can be too harsh,” Labi said.

“After swimming in chlorine, grab yourself some Suit Saver, add a capful to a sink of water, and this neutralises any chlorine in your swimwear.

“Swirl your swimwear in the water for a few minutes. Gently knead and squeeze the fabric to help remove any remaining impurities. Do not scrub or wring out the swimwear, as this can damage the fibers and elastic. After washing, rinse your swimwear thoroughly with cool water to remove all traces of detergent.”

Dry your swimwear properly

“Once you have gently squeezed out excess water without wringing or twisting the fabric, put your swimwear flat on a clean towel, roll it up, and gently press to absorb more water. Lay your swimwear flat to dry in a shaded area away from direct sunlight. Shade is the key! Sunlight can fade colors and damage the fabric over time. Above all, never use a tumble dryer, as the heat can degrade the elasticity and the fabric of your swimwear,” Labi said.

Extra tips

“The high temperatures and chemicals in hot tubs can break down the fabric and elastic of your swimwear, so always rinse off,” Labi said.

“Try and limit sunscreen and oils getting onto your swimwear. Aim to apply sunscreen and oils before putting on your swimwear to minimise contact, as these products can stain and weaken the fabric.

“Rotate your swimwear if possible. This means you need to take a few suits with you on holidays. If you swim frequently, rotate between multiple swimsuits to give each one time to rest and regain its shape.

“Store your swimwear in a cool, dry place. Avoid leaving it in damp towels or bags for extended periods, as this can lead to mildew and fabric deterioration. Don’t forget to dry off from a swim in the shade before going to lie in the sun. And in general, don’t dry your swimwear in the sun or in the tumble dryer.”

Labi emphasised that by following these care instructions, you can help ensure that your swimwear remains in good condition, retains its shape, and lasts longer.

“At Storm in a D Cup we offer a range of designer and European inspired swimsuits that boast stunning yet robust fabric. We can provide expert advice on how to get the most out of your swimwear,” Labi added.