The Rise Of Ready-To-Drink Beverages

June 25, 2024

The Ready-to-Drink (RTD) beverage market is experiencing a remarkable surge, offering consumers convenience, quality, and an ever-expanding range of options. From premium teas to innovative alcoholic beverages, RTDs are reshaping how we enjoy our favourite drinks. Three brands at the forefront of this revolution are 96°, Mandatory Spirit Co., and Mymosa, each bringing unique offerings to the Australian market.

96°: Redefining Tea in Australia

Australia has long been celebrated for its world-class coffee, but tea is now stepping into the spotlight with 96°. This brand is dedicated to delivering the perfect tea experience, emphasising quality and smoothness in every cup. Named after the optimal brewing temperature for Assam tea, 96° reflects founder Adarsh Sethia’s passion for sourcing the finest teas.

Launching in Coles this June, 96° offers four exquisite varieties: Chamomile, Chinese Green, English Breakfast, and Mint teas. Each is packed in pyramid-shaped tea bags that allow the leaves to unfurl fully, releasing complex flavours. These tea bags are sealed in air-tight envelopes to preserve freshness, ensuring every cup is perfect. Priced at $10 for 20 tea bags, 96° offers excellent value for premium quality.

Mandatory Spirit Co.: Innovating the Vodka RTD Market

Mandatory Spirit Co. is breaking new ground with Mandatory Twisted, Australia’s first non-carbonated vodka premix. This premium RTD is packaged in a resealable and recyclable carton, setting a new standard for sustainability and convenience. Available from May 6th, Mandatory Twisted comes in two bold flavours: Dark Fruits & Vodka and Passionfruit Vodka Punch.

With a smooth, non-carbonated texture, these drinks have a 4% ABV, zero sugar, and only 72 calories per serving. They are preservative-free, gluten-free, and vegan-friendly, making them a guilt-free choice. The innovative Tetra Pak packaging preserves freshness, prevents spills, and offers protection against drink spiking, making it ideal for social events.

Mark Collins, Co-Founder of Mandatory Spirit Co., highlights their environmental commitment: “Our new range of flavoured vodka RTDs redefines convenience and showcases our dedication to the environment. With this world-first initiative, we aspire to inspire a new era of conscious drinking.”

Mymosa: Elevating the Mimosa Experience

Mymosa is another exciting player in the RTD market, offering a fresh take on the classic mimosa. This delightful beverage combines the finest Australian sparkling wine with natural orange juice, creating a perfectly balanced, refreshing drink. Mymosa’s convenient, ready-to-drink format makes it easy to enjoy a mimosa anytime, anywhere.

Ideal for brunches, celebrations, or casual gatherings, Mymosa brings the joy of a perfectly mixed mimosa to your fingertips. The brand prides itself on using high-quality ingredients, ensuring that each sip delivers a taste of luxury. With its elegant packaging and commitment to quality, Mymosa is set to become a favourite among mimosa enthusiasts.

The Future of RTDs

The RTD market’s growth is driven by consumer demand for convenience, quality, and variety. Brands like 96°, Mandatory Spirit Co., and Mymosa are leading the way, offering innovative products that cater to diverse tastes and preferences. Whether it’s a premium cup of tea, a sustainable vodka premix, or a refreshing mimosa, these brands are redefining the drinking experience.

As the RTD sector continues to evolve, we can expect even more exciting developments and products that blend convenience with exceptional quality. The future of ready-to-drink beverages is bright, promising endless possibilities for consumers looking for the perfect drink at their convenience.

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