The team at m4m present The Social Culture for October 2020! Get the latest on all the updates and changes to our favourite social platforms for this month.
From an influx of Bernie Sanders memes, to the #FreeBritney Movement, the biggest news that we have all been hit with is Facebook’s removal of Australian news from its platform. If you’ve been living under a rock or just not a regular Facebook user, you may not have noticed that all news publishers and in some instances bloggers have been removed from the social media giant.
This is all thanks to the Government’s proposed News Media Bargaining Code that would force tech giants like Facebook and Google to pay Aussie news outlets for sharing their content so, in reply to this Zuckerberg stripped all Australian news accounts from the site (plus a few charities, schools, businesses that didn’t even report on news). Thankfully, the Australian Government and Facebook have come to an agreement that will allow news accounts to return to their regular posting habits, which we’ll dive deeper in our newsletter below.
Facebook vs Australian Government
Hallelujah! Facebook will bring back Aussie news after the Australian government agreed to make changes to its proposed News Media Bargaining Code. Late last week, Facebook removed all news outlets and publishers on the site, blocking many large news sites such as ABC, Channel 9, The Sydney Morning Herald and many more.
The new amendments to the code include giving tech companies and publishers two months to reach agreements with one another, meaning Facebook would not be immediately forced into making payments defined by media companies. The new updates also suggest that if digital platforms were to voluntarily contribute enough money to the Australian news industry, they could avoid the code entirely, at least for now. Time will tell where this mess will end up but hopefully independent news outlets and bloggers will be able to get back up on their feet asap!
To read more about the stand off between Facebook and the Australian Government, click here.
Social trends to keep an eye on in 2021
From Baby Boomers turning to digital platforms, the rise of TikTok around the world and the growing impact of video on all digital platforms, 2020 really hit hard with trends and expect to see them continue into 2021. If you’re a bit stuck for content ideas or don’t know where the direction of your social page is going, check out these recent trends and try integrating them into your social strategy. To see the full list of social media trends in 2021, click here.
New app on the trend…
Talking about trends…one thing that has been on the rise for a few years now is peer to peer reviews. We have become a world worried about fake news and rely heavily on our friends and family to know what to binge watch next, where the best coffee is or what plant grows best in the shade. yRave is the new video based app developed in Australia sharing reviews in every category you can think of. Jump on and be one of the first to share your reviews of your every day life! If you love it then say it!
Download the app & follow them on social media: Instagram // Facebook
Blogs translated to Podcasts? Spotify’s new plan..
Interested in starting a podcast, but have no idea where to begin? You may soon have a new option, with Spotify working on a new process that will enable people to convert their written WordPress blog posts into audio content. Spotify is in the works with WordPress to translate written content directly into podcasts via the podcast distributor Anchor. Spotify is looking to add several more podcast enhancements, including the ability to add interactivity tools such as polls and Q&A features for podcasters using Anchor.
For more info on Spotify’s updates and new podcast tools, click here.
Meet Clubhouse, the audio only app
There’s a new kid on the social media block, which may have a lasting impact on the social media world. At only less than a year old, the app is already valued at US$1 billion and has venture capitalists scrambling to invest.
So what is Clubhouse?
Think of it as an audio-chat social network, where users can listen in on other people’s live conversations. Sounds creepy, but these people want to be heard and can even include some celebrities that use the app such as Elon Musk, Oprah Winfrey and Drake. With no images or videos, the app is entirely based around audio with many users raving that it is much more intimate and “live” than text-based social media.
At the moment, the app is giving off exclusive vibes as you need an invitation from an exisiting Clubhouse user to get access and download the app. For more info on this rising app, click here.
SheSociety is a site for the women of Australia to share our stories, our experiences, shared learnings and opportunities to connect.
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