August 18, 2021

The new tea brand is helping save young lives, one cup of tea at a time 

Purpose-driven tea brand MOOD is urging a nation of tea lovers to drink with purpose and help prevent youth suicide, the  leading cause of death for young people in this country1.  

Half of all mental health conditions Aussies will experience in life start before the age of 142, and one in seven young  people aged 14 to 17 will experience a mental health condition in any given year3.  

Created to help tackle this crisis, MOOD tea’s four delicious blends of tea have been crafted with mood positive  ingredients to help the drinker focus, de-stress, sleep or relax with all proceeds going directly to charities working on the  front line of youth mental health.  

Since its launch in February 2021, MOOD has funded two batyr school programs in Warnervale, NSW. Attended by over  200 students aged 14-18 years old, the programs focused on stigma reduction, promoting help-seeking, looking after  personal wellbeing and looking out for the wellbeing of friends.  

The programs, which were driven by funds from the sale of MOOD across Australia, received a positive reception from  students who attended. Students who were struggling and had drifted from their friends said they now planned to open  up to someone for help, while students who had found the isolation from friends and family due to Covid-19 tough said  they appreciated the speakers’ time to create a relatable, fun and engaging presentation.  

Jenni Hayward, General Manager of MOOD says, “In the five months since MOOD launched, we have already been able to  make an impact on the lives of young Australians. With anxiety, social pressures, suicidal ideation, self-harm and trauma  affecting school aged children in Australia, our purpose-driven tea aims to lift the mood of a generation and start  reversing the current youth suicide figures.  

“Despite youth suicide claiming more young lives each year than cancer or car accidents, we found few Australians are  talking about this crisis. By encouraging Aussies to take a moment for themselves each day with a delicious cup of MOOD  tea, we can continue to fund important youth mental health programs and help our young generation of Aussies.”  

The delicious tea range is caffeine-free, made with natural ingredients and comes in premium pyramid (non-GMO,  biodegradable) tea bags. The range includes: 

  • Happy Days (Hibiscus, Apple and Ginger,) – blended with Ashwagandha, an ancient ayurvedic herb used to reduce cortisol levels, stress, anxiety and boost energy.
  • Get On Up (Pineapple & Cinnamon) – enlivening and invigorating, this blend is a fruity hit with a spicy kick to  promote mental alertness and stimulate blood flow, with a touch of lemon balm to help calm anxiety
  • Be Kind, Unwind (Peppermint & Passionflower) – creating an island of calm for the drinker to settle themselves,  this brew infuses peppermint to ease muscle tension, passionflower to regulate mood and linden to promote  relaxation. 
  • Sweet lullaby (Rooibos, Liquorice & Vanilla) – calming, comforting and relaxing, this blend includes skullcap root  to promote sleep and relieve anxiety plus rose petals to help drinkers get lost in dreamy swirls 

Tea lovers can purchase MOOD tea exclusively online at, and can also subscribe to MOOD on Demand to get  this special tea delivered to their door every month.  

MOOD tea is created by UnLtd, and backed by the Australian media, marketing and creative industry. The profits from  MOOD tea fund mental health programs run by charities including batyr, Backtrack and The Sebastian Foundation. 

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