Em Rusciano, Flex Mami and Ali Brigginshaw will inspire Aussies with a unique Christmas photo opportunity
The Body Shop Australia is flipping the traditional Santa photo on it’s head. This festive season, Australians will have the opportunity to snap a photo with a fierce and fabulous Mrs Claus.
Across three cities, the Mrs Claus activation will feature three of Australia’s most strong and empowering women; comedian, writer and media-powerhouse Em Rusciano (Melbourne) hot off her sold-out comedy show, DJ, influencer and ultimate slashie Flex Mami (Sydney), and athlete and female role model Ali Brigginshaw (Brisbane).
For too long, Mrs Claus has been depicted as a frumpy housewife or sex symbol – but no longer! In a powerful message to young women across Australia, the new Mrs Claus is strong, smart and empowered; the Christmas hero Australian girls need.
Dressed in power suits, ruffles and Christmas capes, consumers will be able to get their photo taken with Mrs Claus against an epic, festive backdrop designed by Melbourne party extraordinaires Poppies for Grace.
Instead of asking Santa to grant wishes for toys and video games, Mrs Claus will listen to the big dreams of young girls, inspiring them with her own stories and giving them advice and the tools to make their dreams a reality.
Taking place in Sydney, Mebourne and Brisbane from 29th November to 1st December, the Mrs Claus photo activation costs $10 for an epic digital photo with Em Rusciano, Flex Mami or Ali Brigginshaw. All proceeds will go to Plan International Australia, the charity for girls equality, to launch their 2020 Youth Activist Series, a 12-month training and leadership program to launch the dreams of Australia’s future change-makers.
WHERE: Em Rusciano – Melbourne Bourke Street. O utside the Body Shop store (271-281 Bourke St)
Flex Mami – Sydney QVB Shopping Centre, specifics – Level LG1, store 64 (outside The Body Shop)
Ali Brigginshaw – Brisbane Westfield Chermside, Level 1, outside the Body Shop (shop 259)
WHEN: Fri 29 Nov – Sun 1 Dec 2019
TIME: 11am – 2pm
COST: $10 for an epic digital photo with Mrs Claus and a chance to meet & greet these lady legends . Booking is required however a few spots will be available for walk ups in each city.
Bookings can be made through www.thebodyshop.com.au
She Society is a site for the women of Australia to share our stories, our experiences, shared learnings and opportunities to connect.