#SheSociety rounds up this week’s newest finds
Country Road tells ‘A Good Yarn’ about traceable Merino wool
Country Road, the iconic Australian fashion label known for capturing the quintessential Australian lifestyle with their seasonal collections, has launched a campaign committed to backing Australian farmers.
A campaign video ‘A Good Yarn’ has been promoted through social media channels and online, focussing on their traceable wool range made from 100 per cent Australian Merino wool.
Each and every fibre of their traceable Merino knits can be mapped back to Australian farms.
To pull it off, Country Road partnered with Oritain, a technology company that scientifically traces and verifies where raw fibres come from.
Oritain maps the chemical fingerprint of most of the world’s wool, allowing it to verify where a product has originated.
In turn, retailers and brands can work with Oritain to verify the origin of the wool used in their garments.
In addition to the Traceable Wool Merino Collection, Country Road will retail more than 180 designs made of wool in store and online, ranging from apparel, accessory and home styles. Country Road has 69 retail stores and 43 concessions in David Jones stores across Australia; the wool styles from the 2018 winter campaign will be stocked in all stores.
If you’re in a need of a new podcast to fill The Teacher’s Pet void in your life, then The Lady Vanishes is it! The podcast centres around the disappearance of Gold Coast resident Marion Barter. The much loved mother, teacher and friend stepped onto a plane for an overseas adventure never to be seen again. Marion, former wife of Australian soccer player Johnny Warren, went missing in 1997. The circumstances surrounding her disappearance are bizarre but her daughter has never given up hope and hasn’t stopped looking for her. The series has already amounted over a million listens in just six weeks, listen to it here!
She Society is a site for the women of Australia to share our stories, our experiences, shared learnings and opportunities to connect.