Australian health and wellness success story, Renovatio, has expanded into the youth skin care sector with the launch of its first all day skincare product for children and teenagers called WYLD.
WYLD APPLES by APSKIN harnesses the potent benefits of eight phenolic antioxidants sourced from Australian apples. Known as Activated Phenolics, these are the world’s most potent natural source in fighting inflammation.
Renovatio is the only brand in the world which produces products using 100 percent Australian apples and its highly popular miracle ingredient, Activated Phenolics. Renovatio founder and Technical Director, Dr Vincent, discovered how to activate phenolics while undertaking groundbreaking research at the University of Newcastle. They are considered the most potent natural antioxidants in the world.
Expansion into the youth skin care sector is a significant signal of growth for the company which has already seen its supplement, skin care and pantry products stocked nationally in major supermarkets including Woolworths and Coles and pharmacy chain Mr Vitamins.
Renovatio has just secured patent protection in the US and is currently preparing to launch across North America. Renovatio’s Activated Phenolics Powder and An Apple a Day Activated Phenolics Tablets famously required the creation of an entirely new Australian Government label – Australian Made and Grown.
“We are delighted and very proud to be launching a new range of products to the market. We continually receive feedback from our valued customers asking for products for their children. Our customers see so much improvement in their health and wellbeing that they want to share these benefits with their children,” Founder and Technical Director, Dr Vincent said.
“All of our products are suitable for children however given that children have more sensitive skin than adults, we felt that it would be beneficial to develop a skincare product for children that suits their specific needs.”
Crafted with the needs of young skin in mind, WYLD’s advanced formula is gentle yet protective and powerful and designed for fast absorption. Ideal for early-stage skin from baby to teenager, and those prone to rashes, itchiness or acne, it nourishes, protects and restores the skin without the use of any harsh actives.
Dr Vincent emphasised that skincare products including anti-ageing creams specifically designed for adult skin concerns should never be used on children. Children require skincare products that cater to their unique needs, which are generally milder and free from harsh chemicals.
“Children’s skin requires gentle and appropriate care that suits its delicate nature. It is crucial to use products formulated specifically for children to ensure their skin remains healthy and protected from potential harm,” he said.
“WYLD APPLES All Day Cream is sulphate and paraben free and is suitable for all ages and skin types including sensitive skin. Children do need skin support however it must be appropriate. The skin is our body’s first line of defence so it is critical that it is healthy and supported with the right products.”
Dr Vincent explained that the continued growth of Renovatio is not only due to its growing and supportive customer base, it is also good for Australia’s apple industry
“We are one of the biggest purchasers of apples across the country and we are proud that we are not only assisting a valuable industry but also helping to share the goodness of our country’s apples with the world through our innovative range of health and wellness products,” he added.
The entire Renovatio range can be purchased online at www.renovatio.com.au
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