Be Kinder to your Skin (and your Wallet) with The KIND Collective

March 28, 2022

Founded by Lynda Chapman and Pia Dwyer, two women passionate about equality, The KIND Collective celebrates individuality and aims to empower everyone to be the best versions of themselves. As a brand that has been created by women, they are on a journey to enable anyone to add consciously driven, multi-purpose cosmetic products to their beauty routine.

“I’m thrilled to be able to launch The KIND Collective in Australia, this is a cosmetics range that is more than just pretty, it truly gives a damn and aims to empower individuals to be the best versions of themselves,” says Lynda.

“When launching a new brand, it’s important to be transparent with our customers on where our products are made and the steps that we’re taking to ensure our range is held to a high standard without compromising on efficacy or price.”

Gone are the days that natural means low or no performance. Many natural ingredients are rising to the occasion, while also being better for the environment. These plant-based ingredients such as Kakadu Plum, Liquorice Root Extract and Avocado Oil are kind to skin, and are often better tolerated by sensitive skin.

“We wanted to ensure the range was science-led to get the best out of our natural ingredients. Using natural blue light technology, we are able to help keep skin safe as we spend more time on our phones, and in front of computer screens.” says Pia.

With a focus on multi-use products, the Hybrid Heroes range is made in Australia from 100% vegan ingredients, to simplify the everyday make-up routine. Consisting of 13 game-changing products, including high performing bases, nourishing lipsticks, and lash and brow perfectors.

The range is also complimented by bamboo brushes with super soft vegan bristles.

All KIND products are cruelty free, PETA accredited and boxed in 100% compostable bamboo packaging.

Natural Mineral Foundation Powder: RRP – $29.95

The Natural Mineral Powder, available in six versatile shades, is a finely milled face powder with a soft-focus, light-reflecting finish to even out your complexion, cover redness and pigmentation, blurring the appearance of pores, fine lines and wrinkles.

With skin nourishing Jojoba, Vitamin E, and pore-refining Kaolin, this Australian made powder also includes the best in skin science with Natural Blue Light Protection to keep skin safe from the stresses of short-wave blue light emitted from screens, along with SPF 15+ to protect skin from harmful UV.

As part of a consumer study :

• 92 percent of consumers saw healthier looking and feeling skin in just 7 days;

• 96 percent saw a more even complexion and softer skin.

Healthy Glow Sheer Foundation: RRP – $19.95

The Healthy Glow Sheer Foundation hydrates and colour corrects with lightweight coverage for a luminous and dewy finish.

This formula is infused with White Sapphire for a soft-focus finish, enriched with antioxidants and anti-aging skin nourishing ingredients like Avocado, Pomegranate, Rosehip Oil, Kakadu Plum, Kangaroo Paw, Shea Butter and Vitamin E. In addition, natural blue light ingredients protect the skin from the stresses of short-wave blue light emitted from screens and devices.

KIND Cosmetics is committed to giving back and has partnered with i=Change to donate $1 from every online sale to charity. Available online at, Big W stores nationwide and in select Priceline stores.

Check out the rest of the catalogue at

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