Jeans Are In Universal Store’s DNA 

August 1, 2019

Looking good and doing good will come together in spectacular style at Universal Store this week, with Australia’s go-to denim retailer making your jeans purchase matter more than ever, donating cash to revolutionary medical research for every pair sold. 

To support Jeans for Genes Day on Friday, 2 August, the retailer has teamed up with Children’s Medical Research Institute (CMRI) to help their amazing youth scientists find cures for children’s genetic diseases. 

For the second consecutive year the fashion experts and expert researchers have joined forces with $5 from every pair of jeans sold online or in-store from Saturday, 27 July to Friday, 2 August to be donated to this awesome cause. 

Universal Store Marketing Manager Emma Lamkin said the partnership was a great opportunity for fashion-conscious youth to help change the lives of future Australians when they grab a new pair of jeans. 

“Not all of us can do what the brilliant minds at CMRI do, but we can help fund their incredible work by supporting the Jeans for Genes campaign,” she said. 

“As your local denim fitters, we’re thrilled to be raising funds and awareness for our friends at CMRI supporting their ground-breaking research and leading to a better tomorrow for little Aussies. 

“It’s incredible to think that buying a new pair of jeans will mean you’re not only looking fresh but helps fund revolutionary research.” 

In the lead-up to Jeans for Genes Day, the Universal Store crew stepped inside the CMRI lab to catch up with five youth researchers, getting an insight into their work day-to-day and kit them out in a fresh pair of jeans. 

“Universal Store has an amazing variety of jeans and is a natural alignment for the Jeans for Genes campaign … their support helps spread the word about the important research being done to find cures for children with genetic diseases,” said CMRI Research Officer Vivian Silva Kahl, who looked rad rocking Nobody Denim jeans, a Perfect Stranger Leonie Knit top, Luck & Trouble blazer and Tommy Jeans Essential Sneakers. 

Make your denim purchase matter this week with a pair of jeans from Universal Store, visit 

Universal Store stocks leading brands in men’s and women’s fashion including Wrangler, Abrand, Ziggy, Nobody Denim, Levis, KSCY, Tommy Jeans and Lee. 

In addition to more than 60 stores across Australia, Universal Store has an extensive online clothing store at, complete with live chat to assist customers in creating a whole outfit or to find the exact item to finish off their look. 

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