Jane Anderson is Australia’s leading personal branding expert, helping professionals and organisations build trust-based, high-impact communication with their staff and customers. Moving from human resources to leadership development and career counselling, helping people was always at the forefront for Jane.
“What I noticed was that most of my time was spent teaching people how to communicate well and market themselves effectively and be clear about their strengths, their weaknesses, and what they do really well.”
Her advice for women who are wanting to start their own business sticks to an honest approach. “It’s harder than you think, you really need to be able to sell and even if you don’t know how to sell, you need to go and learn. The truth is, if you know how to package what you’ve got and it’s relevant and you know how to sell, the dollars will come. So, you have to push harder than what you think and learn how to sell.”
“My advice to influencers is to really tap into the problems and fears that your customers have and the people who are connected to you. So, whether it’s through social media or the following on your blog, focus on your customers, don’t focus on you. Focus on what it is and develop a compassion and empathy for those people who are connected and following you. Then, you can provide your insight and help them and educate them to become the best that they can be.”
“What drives me is seeing people who have incredible skills, knowledge and expertise, in particular women who have the ability to create a practice that is commercially smart and to be able to help them see how amazing they are.”
“Constantly struggling with self doubt, the biggest lesson Jane said that she learn’t was the importance of confidence. “Whilst I always felt like I had a contribution to make, I just felt when I worked in corporate roles that, because I was quiet, I wasn’t as valued or my own confidence really held me back.”
“Now, I think I’m on the other side but having been through lots of tough challenges, your confidence gets really knocked and just trying to work on how to build that up has definitely been the biggest lesson for me.”
‘Our deepest fear is not that we are inadequate, our deepest fear is that we are powerful beyond measure and it is our light not our darkness that most frightens us. We ask ourselves, who are you to be brilliant and, what’s the rest of it, by letting our light shine we give others permission to do the same,‘ By Marianne Williamson.
“I think that quote is really quite extraordinary, it’s always stuck with me because we share the same birthday, and I felt like that quote really resonates with me and what I think we’re all put here on this planet to do.”
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