Ever Wanted to Ride a Footlong?

January 7, 2022

Subway® kicked off Summer with a bang, releasing the cheekiest of swimwear to ever hit a packed Aussie beach and now they’re set to go even further by making everyone’s favourite footlong floatable!

Last December, the brand teamed up with Budgy Smugglers, to create iconic Footlong and Six-Inch cossies and with some of TikTok’s most famous stars rocking the tongue-in-cheek swimwear, the range has been selling like hot, freshly baked Subway® bread.

Now, by popular demand, Subway® has created the ultimate pool-toy as the perfect accessory to show off your Budgy Smugglers.

From February 1, Aussies can spend their hot Summer days floating on a giant, 3 metre long inflatable Footlong Sub, or rather, try and cling onto the monstrous sandwich.

It seems other major brands have followed suit by releasing their own Summer merch, a move which Subway® Head of Marketing Rodica Titeica says is the purest form of flattery.

“We love seeing other brands jump on the Subway Summer bandwagon. Why not? The more the merrier.

“But we think this year’s hottest item has to be our Floating Footlong – it’s seriously huge! Nothing can compete with the massive famous Subway Footlong sub, no matter how hard others try.

“We are always looking to make people smile and after another emotional rollercoaster of a year peppered with lockdowns and border closures, we want to help make peop

le’s Summer just a little bit more enjoyable with family and friends.

“It’s a bit of fun – get your togs online now, then come Feb 1, you can complete your ultimate Summer with our massive Floating Footlong,“ says Titeica.

The sandwich brand has been seen pushing the envelope in their latest stunts to make even the most serious of Sallys crack a smile, with their giant, floating Sub Boat that invaded Australian waters earlier this year.

Available in Footlong Meatball or Six-Inch Teriyaki Chicken designs, Subway’s two types of smugglers are available to snap up today via www.budgysmuggler.com.au/collections/subway. Subway fans will be able to purchase their Footlong Inflatables from Feb 1 in-restaurant.

Check out Subway® Budgy Smugglers on TikTok:


Be the first to comment

Leave a Reply

Your email address will not be published.